Stereotypes occur in media everyday but what happens when one stereotype takes on another? Is it offensive to a culture even though stereotypes are often seen in a negative light or does it just create a whole new identity to stereotype? We have often seen different cultures blend especially in the media realm i.e. white rappers. Rapping is linked mostly to the African American culture and attributes to the hardcore identity that is stemmed from a life of struggle. What happens though when people like Eminem join the scene and behave just like the black rapper stereotype we have known for years. If I remember correctly he was not taken seriously right away but his relationship with respected rappers like Dr. Dre helped reinforce his identity and gave him credibility. Now he is seen to have talent and capability from what I have seen and heard but coming from a background that lacks in rapper world knowledge I would not say I am an expert by any means. There is then the crowd that sees Eminem and follows his identity to create white rapper wannabes and while Eminem grew up in a trailer park and raps about his drunken mother, these kids grew up in upper class suburban families. Are they know less credible even if they have talent? This whole new culture that popped up where white kids are going against the hegemonic norm and behaving like a culture that is stereotypically suppose to act a certain way. So even if the stereotype that black people can rap and have certain images is offensive then can they also be offended that someone from another identity would be imitating their supposed identity or are they just viewed as being obscene. This also comes into play with language and slang. Is it okay for one group to use certain words and not everyone. I know with some words it is but I am talking about more everyday words. There is so much slang out there but if someone white says it are they less credible and less hardcore and just look stupid. When people say they are from the ghetto but are really from suburbs that maybe just are not as affluent as others, is it offensive to people who actually live in the ghetto? This ties into media usage and how they can joke around about stereotypes and use phrases and images to convey meanings that might be trying to shed light on a certain situation, but are misunderstood and repeated. If viewers are not aware that there are certain shows that poke fun of things to bring awareness like SNL and MADtv which have many outrageous skits that can be interpreted in various different ways. People can get offended or they can repeat what they hear or act out what they see without thinking about the underlying messages. All these things play into the identities media created and how we use them everyday to create our own identities.
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Eminem is a nice example. What should we do with this (or someone like Vanilla Ice who belied the rough background he claimed to have had). Does this make us problematize racial stereotypes that we have accepted? Should anyone be allowed to have a specific musical voice? What would be an alternate image or another racial anomaly? African American country singer? Asian American heavy metal? What do you think is under our resistance to complicate who sings what?
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