There is a new McDonalds commercial that has been aired in France featuring a father and son eating lunch at McDonalds. This scenario sounds pretty familiar and nothing we have not seen in America before, but one thing that differs from this commercial and other McDonalds commercials we have seen is that this one features a gay boy hiding his sexuality from his father. In the end, the slogan says come as you are. This idea of acceptance is lacking in many aspects of the media that we see everyday. The simple phrase come as you are does not jump out and offend anyone but also sends a big message. There was nothing outrageous in this commercial, just a father having lunch with his son, but the very subtle words and clues used to signal the boy was gay speaks volumes for their company. While they have yet to release anything like this in the United States, it goes to show that there are ads out there advocating for a change in media. Everyone and anyone is accepted there and they want you to know it. At the same time you feel bad for the boy because he is struggling with communicating with his father. It would be hard for anyone to sit and watch this without feeling any sympathy for him. While he never comes out to say anything, the end almost seems like the commercial is cheering for him as well as anyone else feeling like an outcast. We should all want to say come as you are, and all media should portray that same idea. No matter who you are, who you love, or what you believe in, you should be able to have the same things everyone else does. One should be able to openly discuss how they feel with family members and the fact that he can't shows the issues many others face as well. This is also featured in Glee with Kurt and his dad. While his father knows he is gay, they struggle with not having common interests or interests hegemonic norms want us to believe fathers and sons should share. Going back to my main point of this entry shows that this commercial should be a model for many other ads and media outlets. I guarantee this commercial did not push away customers or cause them to lose business. Instead, it gave the company a whole new image or acceptance. Now if only America would jump on board since this is not the first time there have been similar commercials aired in the UK and US that are changed to fit our norms.